Click It or Ticket - Georgia
Click It Or Ticket (CIOT) is the most successful seat belt enforcement campaign ever, helping create a seat belt usage rate of around 90 percent. Across Georgia – day or night – the message is simple: Click It Or Ticket.
Every year during the Memorial Day and Thanksgiving holiday periods, law enforcement agencies in Georgia join forces for an enforcement blitz that delivers that message.
The mobilization is supported by paid advertising campaigns on the national and local levels, as well as earned media campaigns aimed at raising awareness of the importance of seat belt use and law enforcement's commitment to enforcing Georgia's seat belt laws.