Operation Zero Tolerance on the air with La Raza

Governor’s Office of Highway Safety Program Planner Jason Berry and Georgia State Patrol Senior Trooper Larry Schnall at the microphone of the “LaRaza” radio studios in Duluth, Georgia.   Jason and Larry were guests of station Program Director Fernando Cordero for a half-hour interview about the statewide law enforcement mobilization for the GOHS Operation Zero Tolerance campaign.

Jason translated as Larry talked about OZT law enforcement strategies and legal penalties for drunk driving in Georgia.  In a solo segment, Jason explained how Georgia’s Hispanic population is over-represented in many injury and fatality crash categories and talked about holiday travel safety precautions for Latino families, with tips for buckling up the kids, driving sober, and choosing a designated driver.

“La Raza” radio reaches an audience of about 100thousand Hispanic listeners in Georgia.  Their community affairs program airs every Monday morning between 7-and-9 AM.  Broadcasting on WLKQ-102.3 and 100.1FM, the interview show is called “Trente Minutos Con La Raza” which translates to “Thirty Minutes With Our People.”

As GSP’s spokesman, Larry Schnall has had years of contact with the news media.  But this was Jason Berry’s first broadcast interview experience.  Together they successfully teamed up to deliver a clear GOHS highway safety message to Georgia’s Hispanic community: Manejar Borracho Es Un Crimen.  Sera Arrestado’.

For more on 2008 Summer OZT, visit

http://www.gahighwaysafety.org/2008SUMMEROZT/

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