The intent of this promotional planner is to provide you with marketing materials, earned media tools and marketing ideas that you can distribute to fit your local needs and objectives while at the same time partnering with other states, communities and organizations all across the country on this promotional program.
This planner includes messaging and templates that you may choose from to support your impaired driving initiatives surrounding the Fourth of July. The materials available to you can be used in several capacities and are built on the message platform that "Buzzed Driving is Drunk Driving". These materials also carry the tagline, "Don't let July 4th blow-up in your face", a reference to both fireworks and the possibility of arrest or crashes due to impaired driving.
TO VIEW THE PLANNER, CLICK ON http://www.nhtsa.dot.gov/people/injury/alcohol/StopImpaired/planners/July4th_planner2006/index.cfm
TO VIEW MORE GOHS NEWS STORIES, CLICK HERE
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