NHTSA Research on Safety Belts and Crashes mattmontgomery  at:  11/17/2006  
NHTSA Report: Restraint Use Patterns Among Fatally Injured Passenger Vehicle Occupants




In 2004, the majority (55%) of the occupants of passenger vehicles (passenger cars, light trucks, vans, and SUVs) killed in motor vehicle crashes were unrestrained (Motor Vehicle Crash Fatalities Counts and Injury Estimates for 2004).  When examined more closely, the data shows that the proportion of unrestrained fatalities was higher among males, on rural roadways, in pickup trucks and SUV’s, in single-vehicle crashes, and in the age group of 8 to 44 years old.

TO READ THE ENTIRE ARTICLE, CLICK ON http://www-nrd.nhtsa.dot.gov/pdf/nrd-30/NCSA/RNotes/2006/810595.pdf

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     Click It or Ticket TV Ads Nominated for Emmy Awards mattmontgomery  at:  11/17/2006  
BUCKLE-UP FOR TWO EMMY NOMINATIONS !


Georgia’s award-winning Click It Or Ticket television ad campaign does it again!






(ATLANTA) A two-part seatbelt ad campaign entitled “Unbuckled” launched by the Georgia Governor’s Office of Highway Safety (GOHS) has been nominated for two EMMY Awards by the Southeast Chapter of the National Academy of Television Arts and Sciences. The 2005 nominations were announced Friday night in Atlanta.






The GOHS “Unbuckled” public service ad concept was co-developed by the Governor’s Office of Highway Safety and ImageMaster Productions of Atlanta for broadcast during the Thanksgiving 2005 Click It Or Ticket highway safety initiative.






“Georgia’s young driving audience was our TV campaign target because car crashes are still the number one killer of our kids,“ said Director Bob Dallas of the Governor’s Office of Highway Safety. “Our campaign message was to raise safety belt awareness to buckle-up every trip, every seat, every time.”






The GOHS EMMY-nominated companion ads tell the story of an unbuckled teenage back seat passenger who survives a car crash, only to realize that she has killed her best friend when her unrestrained body was thrown into the front seat of the car. Traffic safety experts have long stressed the importance of securing all drivers and passengers with safetybelts and child safety seats in every seat, front and back.






“We wanted to change the deadly mindset of motorists and passengers who wrongly believe that sitting in the backseat means safety belts aren’t necessary,” said GOHS Public Affairs Director Jim Shuler. “These dramatic spots proved highly effective during our 2005 Thanksgiving campaign. Combined with a high profile safety belt crackdown across the state, our seatbelt use in climbed to 89.9%, the highest in the Southeast.”






The GOHS “Unbuckled” ad campaign is now nominated for EMMY Awards in categories for Best Community/Public Service Announcement and Best Director. The National Academy of Television Arts and Sciences annually presents the coveted EMMY award to recognize excellence in the television industry. Last year, the GOHS “Now Playing” highway safety PSA campaign won an EMMY Award for Best Director.






“GOHS is honored to share this year’s EMMY nominations with our traffic enforcement partners and ImageMaster Productions,” said Director Dallas. The 2005 GOHS PSA’s were shot on location in Atlanta using real police officers and all stunt driving scenes were performed by a professional police driving instructor. Georgia’s next Click It Or Ticket enforcement campaign begins May 22nd, in time for the Memorial Day holidays.






TO VIEW THE ADS, CLICK ON http://www.imagemaster.tv/imp/GOHS-Unbuckled.html






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     MADD GA Annual Law Enforcement Recognition Luncheon mattmontgomery  at:  11/17/2006  

MADD GEORGIA HONORS LAW ENFORCEMENT ACROSS THE STATE FOR THEIR COMMITMENT






ATLANTA (March 24, 2006) -- MADD has been instrumental in the passage of many drunk driving and underage drinking laws. But without enforcement, these laws are just words on a page. The law enforcement community is critical in reducing alcohol-related deaths and injuries.  that is why one of MADD's top priorities is to support officers and increase law enforcement efforts in Georgia.  We honor and recognize those officers and agencies that have made an effort to reduce the number of DUI deaths and impaired drivers on Georgia's roads.






Our annual recognition event for law enforcement was held on March 24, 2006 in Macon, Georgia at the Macon Crowne Plaza.  Over 300 law enforcement officers, partners, volunteers and corporate sponsors from around the state gathered here to watch the Georgia Chapter of Mothers Against Drunk Driving present awards to law enforcement officers and partners across the state.








This is the second year that the Georgia Office of Mothers Against Drunk Driving has presented this prestigious awards event to recognize the outstanding commitment of law enforcement in their efforts to keep the roads of Georgia safe and to save lives. "You are being honored today for your efforts to keep others safe." said Executive Director, LaTresse Snead.  In addition, Ms. Snead added, "When looking through the nominations, we looked for those individuals that showed a commitment to our mission to stop drunk driving, support the victims of this violent crime and prevent underage drinking.  All of the nominations received showed a tremendous effort to move us closer to our lifesaving goal."









The following is a list of the 2005 MADD Georgia Law Enforcement Award Winners:









2005 MADD OFFICER OF THE YEAR AWARD--The 2005 MADD Officer of the Year Award is the highest honor that MADD Georgia gives to an officer each year.  The award is given to a state trooper, police officer or deputy who has excelled in many areas, which may include, but not limited to DUI prevention, traffic safety, DUI victim services, prevention of underage drinking and strong work ethic. The 2005 MADD Officer of the Year Award was presented to Trooper First Class Stacy Collins of the Georgia State Patrol Nighthawks.  He was described by his supervisors as a "team player" and a "hero" with an impressive work ethic.  In 2004, he was assigned to the elite Nighthawks DUI Taskforce.  In 2005, he had an impressive 100 percent DUI conviction rate.

2005 MADD AGENCY OF THE YEAR AWARD--The MADD Agency of the Year Award is presented to the law enforcement agency that has demonstrated excellence in implementing innovative techniques in the detection and deterrence of a DUI, shown community involvement and participated in statewide collaborations.  The 2005 MADD Agency of the Year Award was presented to the Cobb County Police Department (H.E.A.T. Unit).  The Cobb County Police Department  (H.E.A.T. Unit) has been very involved in their local schools educating students on the negative consequences of underage drinking.






2005 MADD ROOKIE OF THE YEAR--The 2005 MADD Rookie of the Year Award was created to recognize a state trooper, officer or deputy with less than one year of service for his or her superior work ethic, excellence in DUI prevention, traffic safety, DUI victim services and the prevention of underage drinking.  MADD recognized two winners in this category;  Officer Jeffrey Carrier of Dalton Police Department and Officer Phillip Ritchey of Cordele Police Department.  The departments of both winners submitted glowing nominations highlighting these rookies as assets to the community and the department as well as excellent role models for other young officers across the state.






2005 MADD TRAFFIC ENFORCEMENT NETWORK OF THE YEAR AWARD--The MADD Traffic Network of the Year Award is given to a Traffic Enforcement Network that has demonstrated excellence in implementing innovative techniques in the detection and deterrence of a DUI. The 2005 MADD Traffic Enforcement Network of the Year Award was presented to the Middle Georgia Traffic Enforcement Network.  The Middle Georgia Traffic Enforcement Network is made up of 23 agencies and covers 9 counties in rural Georgia.  The Middle Georgia Traffic Enforcement Network conducted 26 multi-agency check points in 2005, arrested 1,865 drunk drivers and participated in a number of educational events at local schools.






2005 MADD GEORGIA STATE PATROL POST OF THE YEAR AWARD--The MADD Georgia State Patrol Post of the Year Award is given to a Georgia State Patrol Post that has demonstrated excellence in implementing innovative techniques in the detection and deterrence of a DUI.  The 2005 MADD Georgia State Patrol Post of the Year Award was presented to Georgia State Patrol Post 14--Donalsonville.  GSP Post 14 had a reduction in the number of DUI deaths from 8 in 2004 to 1 in 2005.






2005 JERRY THOMPSON LAW ENFORCEMENT PARTNERSHIP AWARD--Faye McCormack and Patricia Hull of the Prosecuting Attorney's Council of Georgia.






DUI HERO--AGENCIES WITH 1-10 OFFICERS--Hero Officer--Officer Nathan Atkins of Remerton PD and Officer Blake Yeargin of Arcade PD--DUI HERO AGENCY--Remerton Police Department






DUI HERO--AGENCIES WITH 11-25 OFFICERS--Hero Officer-Captain Stan Sayer of Hartwell Police Department--Hero Agency--Hartwell Police Department






DUI HERO--AGENCIES WITH 26-50 OFFICERS--Hero Officer--Corporal James R. Williams, Houston County Sheriff's Office--Hero Agency--Elbert County Sheriff's Office






DUI Hero - Agencies with 51-100 Officers  Hero Officer - Officer W.D. Nesbit, Smyrna Police Department Hero Agency - Smyrna Police Department 






DUI Hero - Agencies with 101-250 Officers -- Hero Officer - Tim Scott, Athens-Clarke County Police Department  --Hero Agency - Athens-Clarke County Police Department






DUI Hero - Agencies with 251 or more Officers
Hero Officer - Officer Steven Bland, Savannah Chatham Metro Police Department
Hero Agency - Fulton County Police Department






 DUI Hero - Georgia State Patrol
Hero Officer - Trooper First Class, Anthony W. Coleman, Post 7, Toccoa
Hero Agency - Georgia State Patrol Post 1, Griffin 







DUI Hero - Specialty Unit, DUI Taskforce, or H.E.A.T. Units
Hero Officer - Officer A.M. Wright, Atlanta Police Department
Hero Agency - Atlanta Police Department 








###






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     PEDS Press Conference: Thursday, March 23rd mattmontgomery  at:  11/17/2006  

GOHS Awards Grant to PEDS to Promote "the Three E's" of Pedestrian Safety










The Governor's Office of Highway Safety awarded Pedestrians Educating Drivers on Safety (PEDS) a $62,700 grant to promote pedestrian safety in metro Atlanta through education, enforcement, and engineering.








PEDS will use the grant to increase awareness of the risks to pedestrians associated with speeding, provide a training workshop for enforcement officials on best practices on pedestrian-safety law enforcement, collaborate with police officers on targeted crosswalk law enforcement and build support among Hispanic pedestrians for construction of a median and/or refuge islands on Buford Highway.








Now in its tenth year, PEDS' work is literally saving lives on Atlanta's streets.  In 2005, ten pedestrians were killed in the City of Atlanta which is 41 percent lower than the pedestrian fatalities in 2004 and 60 percent lower than 2003.  "This is still too high", says PEDS President Sally Flocks, "but we consider the progress phenomenal.  Though PEDS cannot claim direct credit, we're convinced that our work to promote high visibility crosswalk markings, in-street crosswalk signs, and pedestrian-friendly enforcement and to increase media attention to pedestrian safety is making it safer to walk in Atlanta."








Meanwhile, walking in Atlanta's suburbs has become increasingly treacherous.  As transit expands to the suburbs, it brings pedestrians to roads that were not designed to meet their needs. The absence of sidewalks and safe crossings, combined with high-speed traffic, make roads such as Buford Highway and Glenwood Avenue especially dangerous for pedestrians.  For example, two pedestrians have been killed during the past four months on a section of Glenwood Avenue near Welika Drive.








With support from the Governor's Office of Highway Safety, PEDS wil use flyers, yard signs, and ads on the back of MARTA buses to target high-risk areas with messages discouraging speeding.  We will also work with police officers, traffic courts, and neighborhood associations to promote effective law enforcement.  We will also build awareness of the benefits of medians and median islands and work to expedite installation of projects already under construction.








######








Sally Flocks, President and CEO of PEDS and Bob Dallas, Director of the Governor's Office of Highway Safety will speak at a press conference at the intersection of Glenwood Road and Welika Drive at 10 a.m. on Thursday, March 23rd.  PEDS will use radar guns to meaure vehicle speed at this location and will use stop watches to identify how long it takes to get a safe gap in traffic.  Representatives of the DeKalb Public Works Department, DeKalb Board of Health, and DeKalb County Police will also attend and be available to answer questions. 







  

     GOHS at the Life After Fifty Fair mattmontgomery  at:  11/17/2006  

On Saturday, March 4th, GOHS participated in the Life After Fifty Fair at Johnson Ferry Baptist Church in Marietta. The fair featured booths and information relevent for the over-fifty crowd including social security, health screening, gardening tips, legal matters, and more.  The fair also attracted a large number of speakers including Channel 2 Anchorman John Pruitt and WSB Radio host Mike Kavanagh.






GOHS's Phyllis Elbert and GOHS Faith Advisory Group Member Lisa Joyner were on hand to present highway safety information for all who attended. 




Below are some photos from the Life After Fifty Fair.  If you would like someone from GOHS to attend your event to discuss highway safety, call us toll-free at 1-888-420-0767 (in Atlanta, 404-656-6996).

















































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